.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to running into billions in equity capital every year, have increased nearly $360 thousand up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That stagnation is due to market saturation, increased governing pressures, and financial uncertainties.ADWEEK talked to five VCs who remain to buy adtech companies, despite these difficulties, about what they are actually searching for and also what they prevent. Probably unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused technologies and also industry-specific areas such as connected TV.